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[lastpost] => 2344055 【天策2020双旦嘉年华】，万元大金矿，联合【众鑫娱乐】寻找挖金手（开奖帖） 1610638563 女人爱足球
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[table]
8 W& m7 e/ G+ Q% V* j* z; T# Y[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。# `# X. ~4 {+ m1 K8 X5 ]% z
4 k) U% i# ]$ e$ V' Y( V! y; L 最具潜力彩民
" [3 i) P5 p* U2 X/ }; O
% c. f7 `4 b. T/ P# N 休闲性群体
2 W3 X9 z) j4 D0 o" C9 z, p. k! Y! O* T
9 m2 a7 a) m# }2 ?' z- V 月收入5000元以上- H% q! T8 j: t" Z$ s5 u; d9 X
3 G }* k2 J5 @; d" v
该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。% ?: n3 ?/ V3 F+ D
c5 [. T2 |7 ^* ~1 J' ?" w9 j6 ^ 这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。/ v4 t& a+ e7 |( }1 F
+ g# K4 n+ H1 U7 ], `% Y 因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。5 l) _( _$ |( o3 h) A: N- H
8 c9 g$ M1 N! d0 n4 n
最敢花钱彩民
+ z! O1 _% z9 v$ |* R' C, m& V1 Z
: \- s& P4 a8 c/ k 娱乐性群体: O$ P7 }- j5 W
9 ]2 Q9 X: W" Z# {1 } l- P/ p$ P! r
月收入3000元至5000元- S' z0 x) o) d$ g- C- S" H
: s4 j% i! N1 `
该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。4 f1 {! z$ p' G! _6 M1 W
& a7 `" Q$ u$ J
这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。
2 p1 _1 I5 n3 z0 a) P
* O4 y' N/ l1 l2 t. j2 Q 综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。
: i1 h4 f1 s& V" F4 @. A, \- I$ Z+ B
最有目的性彩民
9 X- y$ @$ h9 ]9 r5 ]7 B3 R! `& @1 |# d( K. H
改善性群体
7 t1 r5 q7 a: H9 \
. h' V4 e: f3 G' O8 }; e 月收入3000元以下
1 q F3 q% w; f: u5 |3 Q! Z4 g+ e. L8 ~
该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。
# P4 O4 |$ S# L: B' m# D* ^* G0 J: s2 D0 K1 y8 h" z
在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。- j. U5 z; \% N1 l- q
! E- J- t M. C* t
该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]; \" _4 F0 c) Q" [% a6 e M( m
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