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澳门十六浦定位不清晰 澳学者料市占率难达预期
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澳门十六浦日前正式开幕，有澳门学者表示，十六浦现在仍以娱乐城为主，其它商场、歌剧院要明年才落成，定位不太清晰。且该区交通配套欠完善，相信要达到预期的6%博彩市场占有率较困难。8 u! W, p) {) x: D& e0 @( I
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澳门学者表示，十六浦打造与内港商户连接的配套有其特色之处。单从硬件设施分析，空间较为狭窄，吸引力较其它美资娱乐城薄弱。至于竞争力，则要看其内部管理、软件服务态度能否突围。近年澳BO引入外国管理班底后，软件质量也见持续改善，所以要看该项目的管理服务。
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' ^7 g K1 z4 B/ ^1 } 至于该项目在发展初期，主要以合家欢吸引客源。现在则给人以娱乐城为主的感觉，其它商场、歌剧院属二期项目，预计明年才投入营运，定位不太清晰。学者认为，十六浦以休闲合家欢为主、博彩为次，相信会较有优势。毕竟现在每逢假期，多个大型娱乐城项目均会迫满家庭客，至于真正适合家庭观光的设施，目前仍有开拓潜力。0 E8 Z6 j9 [* W, a7 v8 n, p( ~
, x j0 d7 ?/ ` 该项目希望短期内市场占有率可达到6%，学者认为，由于该项目交通不太完善，不利吸引游客市场，因为邻近泊车位置不多，相信要达到该目标较有困难。今年农历新年档期，由于内地雪灾影响，邻近地区的游客都会选择短线游，相信十六浦在新年效应下，料可吸引不少人流，但考验实力则要待新春档期过后。
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澳门熟悉博彩业人士分析，十六浦位置等同单打独斗，难与新口岸区娱乐城群角力，虽然项目宣称以内地游客为主要客群，但按照吸引力看，相信未来只会与旧皇宫客源相若，主要吸引本地居民。6 d% {) v" x8 w: S8 Q( t L+ n
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至于能否达到6%市占，主要看贵宾厅经营情况，且该项目未来会积极开拓东南亚客源以增加收入，然而，目前星际、威尼斯人在吸引东南亚客源的网络较强。
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