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[lastpost] => 2344055 【天策2020双旦嘉年华】，万元大金矿，联合【众鑫娱乐】寻找挖金手（开奖帖） 1610638563 女人爱足球
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[table]# _ ?# H- Q& c3 [8 b9 U! P
[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。; v+ x6 ?* K, a& M
6 D% l% l2 V) A0 t" ~, w
最具潜力彩民+ D# C+ A v$ |+ v
3 Z( i! n* K2 J$ }) a2 s& M' i 休闲性群体
) x" H- ?% U0 L% q! b" r
# W( g, h5 ~! P# C0 C 月收入5000元以上( |3 Z, _6 {; F7 \& p3 p# U
+ C( p6 L3 u: ~ |% c 该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。
9 }" Z& u1 k6 C" k4 T1 U# r* c$ v0 u2 ]( ^
这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。
. f% j$ m; I. N0 J% e" B! D W
" K9 U% p j4 ~5 @3 ^- M% f6 D 因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。" g6 u2 y& s6 S6 b- P
% q i% ^* A5 Z6 G# h5 d" v9 w9 U
最敢花钱彩民
+ ~0 o B4 |3 x, K0 ^
* Z" w7 W' S2 V0 {* C 娱乐性群体
: D7 ]9 r' l- _ B2 ]! s9 ]9 `# r& w. A x! o3 Y
月收入3000元至5000元
7 I+ N g3 m, {' Q# i0 l8 P
# b. I# x W( B0 a0 k0 u* N 该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。( D' D, s+ ]1 X+ [
8 s" V/ d9 W3 z4 P2 k
这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。
4 r7 L" a) k, ]; R3 M( k
: l+ w. C3 H' C% _ 综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。
4 w& l) ?7 D: \3 Y* X5 U d f/ x
% ^) ]! u" f7 ?* Z- X/ _$ N 最有目的性彩民- V/ Q0 d8 o& k& i1 _
0 {9 D" ^% S9 m& P 改善性群体
% w5 u, l1 A% ^7 R, {7 |; k- \& M0 V X
月收入3000元以下
% l9 x! @+ Z9 I& i: d& Y6 c- F. Z& N% P7 @0 k
该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。6 R6 F. N7 l/ n. a. A/ I: g
7 B! G' _8 q3 A" l7 `) p
在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。6 U5 H6 J9 Q% k2 r3 S5 c9 t, R4 H
k( e7 B7 S0 P5 a0 X$ u' C 该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]: `! w, f& R- T( ^1 `% H
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