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[table]
) v0 o9 M [# ^* S6 f0 d9 R[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。2 U/ J4 P' p- Z- R- T9 M
- f t8 F8 f" U6 J# q9 a 最具潜力彩民% `' V* I% V1 I: K! V
: Q6 f& H8 |$ e& w6 C y 休闲性群体" v( h& m4 t. r. c5 R
1 j! }2 E) S* F4 E9 v
月收入5000元以上; V5 u5 a7 V' w) H) v$ ], v$ V7 U
9 G& v" W; r6 R% v
该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。& j4 a* e. H; J) P* L3 O
! o/ f. r7 L1 f8 n, k3 C6 l; N 这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。
: f3 ~ `3 L) P! U
9 Z+ G% u+ P& c5 v0 N M" k# c 因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。
5 w! y6 V$ a i4 @7 j- }% E
# I4 K! h% e8 W# m0 g" x 最敢花钱彩民
# N! _" k8 G% X4 b9 m9 G* t3 z' A+ w: v( T2 @7 Q- n$ k A
娱乐性群体
9 R3 r. f. L! c
2 p7 }6 e& w# w) N# d 月收入3000元至5000元
3 w$ m4 T3 P M2 K5 I$ q M( G9 l2 E6 B* R5 l3 k
该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。8 p! u& X# T: X+ d. f3 C9 s
; ?* H: t. I7 |8 A6 X' U
这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。
) @! T! E6 N3 p7 v4 O7 t# u* o2 o N6 [) c9 V
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。8 L; L$ c, }. O5 C* @- @/ v
- I& v0 C9 o" @$ u6 v5 G 最有目的性彩民; ?; b3 n/ |' v
5 H/ U( P0 ^7 l ^+ w
改善性群体% E5 P/ Q$ Y1 P* G+ _ t3 O G+ {9 B2 `! [$ @
' y7 x. |* C' J3 z" j, P( R 月收入3000元以下' ]# F* m; Y. c \) p
$ ^) p. _- Z: w( W. G 该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。1 G7 o) E0 {9 W2 S
+ i/ x" `# k& ?
在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。
4 R' ]& r( [! V0 x# S2 s4 C4 R2 q/ e, z
该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]9 f0 b9 y' _0 Q
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