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[table]
3 W% I l3 U" h; C6 g. p* Y[tr][td]彩票作为一种新型的消费方式，不在乎中奖多少，关键在于得到一份期盼，公益彩票已经成为居民生活娱乐不可或缺的一部分。日前，某彩票网站对彩民购彩习惯进行了一项详细调查，从数据上我们大体可以将天朝的彩民消费群体分为三大类。7 V3 x, U' v+ ?
) F) q- w" w8 M: m
最具潜力彩民( Z9 Z4 E$ P7 ]8 f
, i9 w8 c1 l- |! ^& t! }
休闲性群体
' F$ V j8 U2 w
. }/ P* Y e, E+ f+ h 月收入5000元以上; t8 c' ]! E; n1 R( o# Z! g2 w. j& m( u
. s! x9 i: T- M/ T- \' M) I8 Y 该群体主要包括企业老总、白领人员。这个群体月收入在5000元以上，以30岁至49岁的中年男子为主，本科以上的比例约占到70%。" D) i5 r9 u& l3 M
9 `8 V- F7 U' G z2 f9 C' w
这类人工作繁忙，购彩主要是实现休闲的目的。但是对公益彩票的娱乐性极其感兴趣，他们喜欢参加一些比较有刺激性娱乐功能的游戏，以缓解工作压力。同时，他们对自身的健康状况比较关注，也认同彩票的公益性，特别是2008年奥运会以来，对于体育健康的投入很有必要，在对待公益彩票的态度上有很积极的转变。
+ n/ A* ^9 E6 X; L2 N
9 s9 ]8 [- a; X( ?" |: O 因此，这个群体近几年购买彩票的数量有很大的增长，在消费群体里是未来最“质”优的彩民。- o; W! ]- V: t( }+ L& U; O
1 ]$ k+ S) \7 n+ W+ M V. F 最敢花钱彩民
- M. _. P4 n1 _; Y8 Z% d( _+ u, d* z$ Q
1 n" c3 C0 D( Y 娱乐性群体
/ U$ Q- w+ U q( k9 |. x" S& u) `
; {! \. p& |9 M$ {/ ?; r" K# n 月收入3000元至5000元
) H6 ^0 ^- [; @3 f* ^7 u/ @2 u1 |0 S7 [4 J; `- e
该群体主要是企事业工作人员和个体工商户。月收入平均3000元至5000元，25岁至30岁的青年人居多，大专/本科学历占到60%以上。
4 a& S7 _9 R4 \3 Y( u# }" c
; W( ~ D! y, y4 }' @' ^; z: W 这部分人喜欢上网，喜欢体育运动，喜欢电子商务等新型的消费方式，喜欢参与有趣味性、娱乐性的活动，能够接受公益性宣传的氛围。而且年轻喜欢新事物的挑战，不受传统条条框框的制约。收入水平不错，有强烈的支付欲望，除去日常花销后有一定剩余。% ^* l# y8 R- F" R
4 \( F" `% X! m" z
综合来说，他们是公益彩票的中坚力量，是目前最敢花钱，“质”最优的消费群体。
) S, i% G w; @- [
~/ O' E, M \# m. [! I' p; n# } 最有目的性彩民# j) L7 O* U% j9 \" W; v$ z
9 \- Y/ J7 O* \5 f9 z) y
改善性群体
% B3 W+ C8 R4 T& J N, Y
# t3 K' _6 R& f 月收入3000元以下' \7 Y" Q1 I K% _$ E" m* T o/ E
- j( \& Y$ t* ]9 h, ]' I 该群体主要由服务业、商业等一般职工、农民工、退休人员、下岗工人、自由职业者等构成。月收入在1000元至3000元，年龄层次跨度比较大，从25岁至60岁都有，学历一般都在专科或以下。
+ u2 [ c0 u0 b% s0 V: m |: z; W: v
8 F9 ?, m1 R1 j4 _2 _, C 在这部分群体里，“柴米油盐酱醋茶”占去生活的很大一部分，除去维持日常开销后，节余一般都会很少，有一部分人生活水准不高，生活的压力比较大。他们对彩票的公益性并不太了解，有很强的致富心理以改变现在的生活状态，因此在对待购彩的态度上有很大的偏差性，但这部分人在彩民中占有相当大的比例，是“量”最大的彩民群体。
2 F$ S2 y, r, d# L; E5 @% r
+ D4 ?, C( E, a$ n 该彩票频道主编在接受记者采访时说：“以前民间有"有钱人买股票，没钱人买彩票"之说。经过十几年的发展，公益彩票再不是穷人帮穷人的工具，已然成为由中高收入者支撑起来的公益事业。公益体彩整合社会阶层的上游部分来为下游提供公益性的服务，同时帮助和接纳社会下游人群向中上层转变，形成健康良性循环。”[/td][/tr]
9 H/ b/ ~3 B7 S4 K5 z, M' ^. p[/table] |
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