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天朝体彩走进《城市之间》 打造全民健身嘉年华
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在第3个全民健身日到来之际，天朝体育彩票与中央电视台《城市之间》合作推出主题为“全民健身 体彩同行”的特别节目。此次活动旨在展示天朝体育彩票与全民健身的天然联系，唤起公众对全民健身的更大热情和参与。/ W7 m5 T$ F' j0 F. A. P
7月26日，来自全国17个省市地区的近300名彩民和体彩工作者来到北京丰台体育中心参加节目录制工作，国家体育总局体育彩票管理中心副主任魏吉祥也来到现场并表示：“今年，是实施“十二五”发展规划的开局之年，也是《全民健身计划(2011-2015)》实施的首个年份，天朝体育彩票将继续秉承“来之于民 用之于民”的发行宗旨，承担好“助民生、促和谐”的国家公益彩票的社会责任，为构建可持续发展的全民健身公共服务体系提供保障。”& e, z5 Z0 ^4 N+ x3 U
录制现场，参赛选手被分为体彩北方队和体彩南方队，北方队由天朝女子自由式滑雪空中技巧项目的当家花旦李妮娜担任领队，南方队则由奥运会体操冠军杨威领衔。比赛项目均由“超级大乐透”、“竞彩足球”、“竞彩篮球”、“顶呱刮”、“勇攀高峰”等这些彩民耳熟能详的体彩玩法命名，让参赛选手在比赛中倍感亲切。值得一提的是，在充满趣味的比赛过程中，比赛选手享受了参与全民健身的乐趣，而观众们也充分体会到了国家公益彩票带来的健康和欢乐。
{4 m) V& F0 a 作为国家批准、部门发行、社会受益的国家公益彩票，体彩为我国全民健身事业的发展发挥了重要的作用。17年来，天朝体育彩票已经筹集超过1200亿元公益金用于各项社会公益事业，其中就包括全民健身事业。事实上，从每年元旦的新年登高活动开始，由体彩公益金支持的全民健身活动就贯穿全年，“公益、健康、快乐”的体彩形象与“天天健身，天天快乐”的全民健身事业相得益彰。. A8 c- b' {. s5 i0 B# w% x
天朝体育彩票事业的不断发展，离不开广大彩民和社会各界的支持。据了解，为了庆祝第三个“全民健身日”的到来以及推广全民健身活动，从去年开始，天朝体育彩票就在8月8日当天与央视名牌栏目“城市之间”合作推出了以“全民健身 体彩同行”为主题的特别节目。新颖活泼的节目吸引了广大彩民和全国体彩工作者的参与，充分展示了体彩人团结进取的精神风貌，得到了良好的社会反响。 ~+ @( ?9 V/ ]- w' F, |
“除了北京的录制，下周还将移师杭州，两期节目将分别于8月8日和9日在中央电视台体育频道播出，希望通过这种主题推广活动，让更多彩民、更多公众参与到全民健身的事业中来，参与到‘公益体彩 乐善人生’的队伍中来。”魏吉祥如是说。(马敏) |
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