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立博Ladbrokes、威廉希尔William Hill和Paddy Power盈利能力比较
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根据立博William Hill、威廉希尔William Hill和Paddy Power（爱尔兰最大博彩公司）2007财年半年财务报告，我们对这三家公司的收入组成、盈利能力以及股票市值进行比较。3 V, E4 P# ^7 H% R9 E5 y1 g
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零售博彩在立博和威廉希尔这两家英国老牌博彩公司的业务比重都超过80%，而Paddy Power的网络博彩业务则占到总业务量的30%。立博和威廉希尔的收入来源主要来自于投注站，网络博彩业务比重都不超过10%。
1 o s& d1 X0 e+ |
! l9 y( }. j: ]" C+ i! J收入来源表： , u# f8 i( Q$ @/ r$ b1 O7 r N
3 ^ _& b4 |! a) D% K
部门 立博 威廉希尔 Paddy Power
8 _! p8 R8 H$ R+ Z5 q零售 27.2 32.6 26.4 7 F: s/ ^& y3 z5 ~
电话 33.7 33.6 26.8
! E" H1 P2 Q+ P# C网络 57 45 32.5 ; g: o+ w6 U/ [! G
e! g) t7 R' W/ a0 X- X2 T
. x9 D T% w. w 0 I/ k/ w4 A+ ~4 R
从财务收入报表比较来看，在营业额方面，威廉希尔超过立博，但利润方面立博占优。所有博彩方式中网络博彩的盈利能力最强。$ `& u( p! }: @3 g
9 T' |8 c6 i4 }$ k. O
, }2 z1 V- F( g: G! y威廉希尔财务报表（百万英镑单位）6 [* q9 l4 }' M4 d7 p. V
4 ]* h, \$ w6 c( O( N9 [6 m
部门 营业额 收入 税前利润 收入/税前利润 (%) 3 B% N5 Q( V7 ~6 H L
零售 6417.9 382.2 124.8 32.6 - h8 N' ~% B, J& ?. s; @; ]% T2 }
电话 286.3 29.2 9.8 33.6
' r5 n2 Y6 V4 P8 Z1 }& j4 \网络 538.5 62.2 28.1 45.0 6 N2 V# E) t+ j1 p" T8 K
其他 13.2 3.9 0.4 10.2
) K" V, B0 i5 T8 r0 H! o总额 7255.9 477.3 161.2 33.7 ' o# m* [/ P- F: d% o8 S
% V, t) T6 z* ?$ f+ o) S ( F, e4 a+ A+ p3 w
立博财务报表（百万英镑单位）* q/ ]; l& r0 z
' e v: a6 f* A( E部门 营业额 收入 税前利润 收入/税前利润(%)
& ?/ R& c0 p/ J( O' J零售 5702.3 420.1 114.4 27.2
- G6 ^& m+ E- p, `) ]; m电话 607.5 78.1 26.3 33.7
7 W; C. j @+ O; ?7 p网络 585.9 112.2 63.6 57
9 }) c3 z# L& |- ^# |' y1 ^其他 40.3 13.6 (0.6) - 0.04 5 |2 ^. L1 d5 ]+ A% D1 b K, k
总额 6936.0 624.0 195.0 31.2
# {; \' ^& S, J# F& O
; d7 l# v7 a, N* m, a i G
' s; |0 v J: N: w4 aPaddy Power财务报表（百万欧元单位）
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) s0 l- O$ V! Y7 ~ r) d部门 营业额 收入 税前利润 收入/税前利润 (%)
6 U( H4 t/ F7 P零售 543.9 82.8 21.9 26.4
6 h- `4 z$ c, V% z0 L电话 152.4 15.3 4.1 26.8
4 }, ~0 Y/ f' c& q网络 297.3 45.6 14.8 32.5
6 y9 F0 ~) Y H, {, W1 p& @8 N总额 993.7 143.7 40.8 28.4
7 x. c0 K$ U3 \' ~+ U4 S+ `
. G3 d; J' r- X. X: b6 d, u+ j# Q8 c
3 g8 o8 J& N$ D* A$ O
& U B. c' E, ]" _2 G1 u 股票市值比较，立博以总市值17.9亿英镑排在第一位，Paddy Power总市值也接近10亿欧元。9 |' t9 }" k4 k6 A
7 v, C# v" f- |9 S* l$ [9 s* o股票市场表现:
) s* y9 l9 c% ?* z. k1 ] a+ [0 F' K8 G9 G
9 b- L0 z4 c) t5 l
公司 市盈率 股票价格 总市值 较一年最低价 0 o& i* v& O. G, f
立博 9.4 296.25便士 17.9亿英镑 +17% % R& O2 a% s" {$ l) P+ p
Paddy Power 17.5 20.55欧元 9亿9,421万欧元 +24%
9 [, M; W( d' F威廉希尔 7.4 378便士 12.9亿英镑 +8.46% $ C/ {# a3 {/ W) g+ v
/ J* Y# m2 t6 H1 Y; s& M r# K8 P* v, }+ |
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