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足彩九周年：彩票竞猜破百亿 筹集公益金逾20亿
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在天朝足球彩票上市9周岁生日到来之际，包括足彩在内的天朝体育彩票竞猜型游戏销量突破100亿元。这对于已发行了9年的竞猜型彩票来说，无疑又创造了新的历史，也是送给即将到来的足彩9周年最好的礼物。
8 g0 n3 i& k( P4 l6 |- q9 W0 _ 在这100亿销量中，传统足彩总计占到了45%的销量，依然是竞猜型彩票销售的中流砥柱。其中，14场胜负彩销售24亿多元，占总份额的25%，任选9场继续保持18%左右的销售成绩，达到17亿多元。而值得关注的是新单场竞猜游戏——“竞彩”完成了37亿多元的销售，占到了总份额的37%，成为2010年彩票市场的一大亮点，也是本年度最大的增长点。按照各玩法公益金提取比例，总共筹集的公益金也超过了20亿元，为全民健身等体育事业和抗震救灾等社会公益性事业提供了有力地资金支持。; K- ~+ t: [% a5 e0 k: O
今年，竞彩店的数量始终保持有序增长，截止10月已经突破1万家。竞彩站点通过统一店面形象、规范服务内容等，使竞猜型彩票乃至体育彩票在渠道建设、服务质量、品牌形象等方面都得到了显著提升。竞彩站点数量的增加，不但在市场上形成了相当的竞猜氛围，更为竞猜型彩票的销量提高提供了足够的物质基础和服务保障。 O( B; h2 a4 v3 f8 s/ W
2010年南非世界杯的来临对于竞猜型体育彩票来说也是难得机遇，世界杯期间销量达到22.3亿，日销量、周销量都创造了竞猜型彩票历史最高水平。如此成绩，不仅打响了市场品牌，也为竞猜型彩票持续发展奠定了坚持的市场基础。2 x& P9 E, M9 b/ N7 y( P
2010年还有2个多月，广州亚运会、篮球新赛季等重点赛事即将开始，这将为竞猜型彩票提供更加丰富的竞猜资源。同时，人们已经开始展望即将到来的2011年，那也将是天朝竞猜型彩票发行销售的第10个年头。未来的天朝竞猜型体育彩票将会在玩法、竞猜对象等诸多方面有更加显著的发展，一个新的竞猜型彩票的热潮即将到来 |
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