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尽管全球经济前景不乐观及到访新加坡的旅客人数开始放缓，发展滨海湾金沙综合度假胜地（IR）的拉斯维加斯金沙集团相信，它所采取的经营策略将能避开经济不景气的冲击，让新加坡的IR办得很成功。
2 d% u( k, ]% ~6 w9 _本地首个设有娱乐城的综合度假胜地滨海湾金沙预计将在明年底启用，它将设有2600多间豪华客房、5层楼高的会议及展览厅、两座剧院和艺术科学博物馆等。. A. E4 z( r5 y! O4 d. v
拉斯维加斯金沙主席艾德森（Sheldon Adelson）昨天在澳门为集团新建好的四季酒店主持开幕礼后受访时指出，目前世界各地的度假胜地，特别是拉斯维加斯的经营者，多达八成的生意是靠休闲观光客市场。) \" T: B! S: |0 a! U) h% _( t
他们当中有约50％是随团前来的游客，另外30％是参加自由行配套，剩余20％是专为娱乐城而来。
) W' \* Y; j* _1 b) m% d自称为全球最大“鼠王”（MICE是会议、展览与奖励旅游业的英文缩写，刚好也是老鼠的意思）的艾德森说：“我们的策略不同，滨海湾金沙酒店首50％住客率将会是靠MICE客户，即使碰到经济紧缩，这些商务客也不能停止飞行，还是会继续到海外出席展览及企业和营销会议等。”
* v5 W0 A' V5 d8 U他说：“新加坡是主办会议和展览的绝佳地点，这是众所周知的，也是许多年来受到各界认可的。”
- g: f5 i- | i2 O7 P6 d艾德森指出，滨海湾金沙总共将设有240个会议室，超出或相等于本地三四十间最顶尖的酒店加起来的会议室总数，这将是一大卖点。此外，集团在全球的广大会展客户网络，也将是一大优势。
$ f W7 p% |& e. j滨海湾金沙不久前透露，鉴于建材成本上涨及建筑设计改进的关系，其建造费估计将高达45亿美元（近62亿3000万新元），比原先估计的36亿美元高出25%，也超出圣淘沙名胜世界的60亿新元总投资额。
8 M c8 G# W( ^& t4 J. c# E2 `金沙集团执行副总裁布拉德利斯通（Bradley Stone）说，由于建造费比初期预算高出10亿美元左右，预料日后会需要更长时间才能取得收支平衡。
6 Q/ h6 h( W4 ^, N& ~ ~但他对这个发展项目还是充满信心，“新加坡的酒店住客率相当高，ZF也不断投资发展旅游基础设施”。
- \9 _4 N$ A3 Z9 F. k. v金沙总裁威廉怀德（William Weidner）在两年前曾估计，滨海湾金沙在2009年投入运作后，可在五年至八年内取得收支平衡。
# ~; f5 m N# |- I8 \- i, L: ]( \昨天开幕的四季酒店，是继去年8月隆重开张的澳门威尼斯人（Venetian Macao）度假村酒店后，拉斯维加斯集团在澳门填土地段“金光大道”上建好的第二个豪华酒店项目。' Q! ? W9 {$ ~
该集团计划在这个亚洲版的拉斯维加斯地段上建造总共14个酒店度假村项目，提供多达两万间客房。
8 c3 K3 S* Q: k+ D澳门旅客大增4 G* {/ i) d, ^' q: ^
集团说，自威尼斯人度假村启用后，到访澳门的旅客从过去每年1800万人次增加到将近3000万人次，游客逗留天数也更长，威尼斯人访客平均逗留2.82天，整体到访澳门的游客仅平均逗留1.6天。! j p! P+ {1 i! W& m- H
金沙相信，这个在澳门产生的“金沙效应”（the Sands effect)也同样会在新加坡出现。
( D6 `) V8 o6 `- f$ w集团亚洲区总裁韦建宏(Stephen Weaver)说：“相信会有相当多的游客会为了参观滨海湾金沙而特地到新加坡来，IR也会提供多一个理由让游客在新加坡多逗留一些时间，以往不认为新加坡是精彩旅游景点的人会因此改观。” |
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