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必发Betfair创造史上最大广告 迎接造访维也纳的球迷
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全球最大的广告牌吸引了乘飞机抵达维也纳机场 (Vienna Airport) 来观看2008欧洲杯 (Euro 2008) 决赛的球迷的注意力。 0 S R) ]0 |0 f0 c$ r9 B$ j( X, U. a
该广告覆盖50个足球场大小的面积。网络博彩公司 Betfair 在过去的四个月中种植不同种类的植物从而拼出了 “NO.1 FOR FOOTBALL AND STILL GROWING!” 的广告词。Guinness Book of World Records(TM)（《吉尼斯世界纪录大全》）现已正式将该广告评定为迄今最大的广告。
a2 g7 D/ M% I( f: C3 y 该广告长1,380米、宽316米，总面积436,000平方米，是当地农民和园艺家自2月份至今在田地里的辛劳成果，可以在最后接近维也纳国际机场 (Vienna International Airport) 时看到。该广告的官方纪录名称为”The World’s Largest Advertising Hoarding”（全球最大的广告牌）。 $ R& c5 ?' s) h
创造这个广告牌消耗了9吨小麦种、53,000株金盏花、1.5千米棉花网以及油菜、甘菊、芥菜、三叶草、罂粟和草坪。每个字母’高’44米宽41米。
0 b' a5 _3 C. Y" k; \ 外观尺寸：高1,380米×宽316米；总面积436, 250平方米 2 ]7 ^4 i7 P: @1 a
广告牌面积相当于： + b, t0 i9 U% Q: e
-- 50个足球场
5 F& s/ h \/ q4 J0 k& \7 ?9 v-- 651个网球场 ; ?" {4 L9 N( D8 ~# W4 {+ P; h/ N
-- 62个伦敦特拉法加广场 (Trafalgar Square)
, A, k) ^% z: P' \' F你可以在这里塞下约4,847,222个足球 3 `$ { f, F7 ~: Y/ H
或是维也纳恩斯特-哈佩尔球场 (Ernst Happel Stadion)（决赛场地）的8.9倍大。 3 a0 q! G5 J5 l) A
长度相当于埃菲尔铁塔 (Eiffel Tower) 横躺下来的4.2倍，或
& A% r0 K1 b" _3 K-- 伦敦金丝雀码头 (Canary Wharf) 塔高的5.7倍
) e9 |) |& T9 _' c$ K! N5 v-- 伦敦“小黄瓜” (Gherkins) 大厦的7.5倍
3 T0 S2 h/ ]/ N-- 迪拜塔 (Burj Dubai)（竣工之时将是世界最高建筑）的1.7倍。
6 a* J( A2 b5 s4 v2 m. U-- 135辆伦敦 Routemaster 巴士（长度），按宽度则为314辆
# z' R& G" U9 [ 字母的大小：44米高×21至41米宽
2 A: ^) Q5 m8 \ 使用的植物：
' W" v5 J: _, {& ~8 E“No.1” 和 “GROWING” = 油菜（8千克种子）+ 芥菜（10千克种子） 9 Q0 q* W( B* r. U
“FOOTBALL” = 草坪（40千克种子）
1 H# f+ j8 q9 V; l& v5 y8 E% Q“AND” = 法国金盏花（超过53,000株） ! M/ a1 w8 w! t1 d7 f' `- k. ~* \
“STILL” = 罂粟（10千克种子）
( e0 L& r, B! _, x X# Z5 r( l“FOR” = 泥土
9 A" D6 D9 {4 B& H6 I$ Q* b& A6 q镶边 = 甘菊（70千克种子）
" `# [% j6 q! x' e! Z6 Q背景 = 小麦（9吨种子）
6 k' P* o& `" M$ ^' [‘Betfair’图标 = 棉花 -- 1.5千米×5.8米宽
6 s& f2 C- U( K$ C+ r 时间框架：
T- U1 o% W7 ~* H8 {7 K- D7 m2008年2月18日，测量场地 2 D' e% }0 F ?9 x. ? H
2008年2月28日，播种甘菊和小麦
2 c0 E* x1 x; A$ n2 g2008年3月上旬，测量字母，总测量点达650处，为期两天。接着耕出标语 : D2 u& e: m$ c4 T( M
2008年3月25日，种植草坪
& w* i8 W& e3 K$ h) d5 G- H" i* H2008年4月7日，播种油菜、芥菜和三叶草 6 x) c. y9 s- }; I5 P- C
2008年5月15日，栽种法国金盏花 1 X& z1 m. }/ [, a5 s( F% D( c$ O+ W
2008年6月1日，用石灰和棉花土工膜创作 Betfair 图标 [ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200001.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200002.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200003.jpg |
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