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新西兰开通网络购彩吸引网民 零售渠道仍为主导
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[font=Verdana][font=Verdana] [/font]新西兰彩票委员会近日引入新的在线销售渠道，彩民可以通过网络购买彩票。[/font]
3 |& d8 a; ]! ~6 N5 q& }: N& G[font=Verdana] 新西兰彩票委员会的首席执行官麦克里伊在介绍引入网络售彩系统的初衷时说：“我们将网络购彩系统定名为MyLotto，我们认为这个名字形象地反映了网络售彩反映出的彩票发行机构和彩民之间那种直接而私密的关系。
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希望Mylotto能够吸引那些在现实中很少购彩却沉迷于网络购物的人来购买彩票。”[/font]7 G1 c: M7 Q* X9 \2 v5 o: m
[font=Verdana] 但是麦克里伊同时表示：“新西兰传统的零售渠道仍是今后新西兰彩票销售的主要渠道，新增的在线销售系统只是旨在确保我们能够更好地满足不断扩大的在线购物群体——他们更愿意通过网络而非实体店购物。”[/font]+ N; O `, Z0 ?9 t
[font=Verdana] 至于网络购彩的其他作用，麦克里伊认为至少还表现在三个方面：其一是可在将问题博彩导致的风险降至最低做出有益的尝试。在这个平台上，所有的彩民只有进行了注册登记才能购买彩票，同时将设立购彩上限。[/font]
; N5 o# Q# {+ g( f4 ?[font=Verdana] 其二， Mylotto可以帮助新西兰彩票委员维持较高的公益金筹集额。这些公益金可以分发到艺术、文化、体育公共事务等领域。[/font]% B, l0 t4 m. U, \1 E9 k
[font=Verdana] 其三，方便了网络彩民。如通过Mylotto，彩民可以将他们最喜欢的号码储存起来；由于通过Mylotto账户购买的彩票不是在实体零售点兑奖，而是在一个专门账户中，因此也不必担心会错过兑奖期。[/font]1 ]3 s# x: p2 v( i& W
[font=Verdana] 关于网络销售的品种，麦克里伊说：“乐透、Strike、强力球、超级星期三和基诺都可以在Mylotto上买到，基维彩票则仍然只通过实体零售店发行。”[/font]
$ m7 F3 w# v2 S8 T[font=Verdana] 在提到Mylotto的安全性与可靠性时，麦克里伊称，过去一年中，新西兰彩票公司一直致力于开发网络售彩系统的基础工作，以确保网络销售的安全、可靠；相关技术是由具有国际领先水平的博彩系统提供商集泰和新西兰的Datacom、Gen-i以及其他关键供货商提供，保证了质量。[/font] |
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