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2010年体育彩票的变与不变：销量猛增 票价未涨
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即将过去的一年，天朝体育彩票连续刷新销量纪录，彩民群体不断壮大，制度建设不断完善、体彩公益越来越多地渗透到生活的方方面面……每到年终，我们总是会在或多或少的变化中看到天朝体育彩票的进步，与此同时，盘点体彩的2010，没有变的东西同样很多：电脑体育彩票的价格没有变、公益金的分配没有变、“来之于民、用之于民”的发行宗旨没有变，立足诚信运营、狠抓安全管理的工作信念为体彩人所坚守……改变是一种进步，坚持是一种品质，天朝体育彩票正是在变与不变的博弈中大踏步前进。[p=30, 2, center][table]+ r( x+ R$ j- ~, Q
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' w8 h) F5 B1 F1 U% j+ Q- b. s6 I[b] 销量猛增 票价未涨[/b] }; h3 L. F$ o; q5 M( p) J& y/ W7 J
世界杯期间，竞猜型体育彩票玩法首次周销量突破亿元大关；
- O# p+ h1 ^9 {& t# _; {$ Z 10月12日，竞猜型体育彩票销量突破100亿元，初具市场规模；
/ b0 @; C% z0 j4 b; H% F2 S 11月7日，天朝体育彩票今年的销量突破568亿元，提前超越去年全年销量，为社会筹集公益金159.1亿元；
& R! R% R5 f" B' U7 {8 D 11月21日，今年体彩销量突破600亿元大关，比去年同期增加110亿元，同比增长22.29%；) n$ o% {+ t8 M3 p
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; `4 e8 o6 X4 d, D8 F, ]5 [ 一个个鲜活的数字背后记录着天朝体育彩票飞速发展的轨迹，与此同时，体育彩票也在以自己的方式加入到2010的“涨”声中，从“豆你玩”、“蒜你狠”到“糖高宗”、“油你涨”，当天朝的老百姓在屈指掐算，这一年还有什么东西没有涨价的时候，电脑型彩票脱颖而出。 P, @# D( y+ r3 P" z! @
从2000年问世以来，电脑型体育彩票经过迅速发展最终成为老百姓喜闻乐见的玩法，但是十年来，2元钱的票价却从来没有改变过，越来越多的人在为彩票不涨价叫好的同时，自觉地加入到买彩支持公益的队伍中。; E- S! Z& ]; \/ q& V
单张彩票的价格没有变，整体的销量却在不断攀升，这背后反映出了彩民群体的壮大。在过去的一年中，不少业主和销售员向记者反映，几千元的大单子虽然越来越少了，但是现在买彩票的新面孔却越来越多了。彩民投注日趋理性，购买彩票正在从中大奖向碰运气转变，Dubo心理已经被支持公益的爱心行为所取代，买彩队伍的壮大正是老百姓主动从事公益的最好表现。
% v+ r/ ` J6 m+ n9 b2 ]% _ 有数据显示，截至12月23日，天朝体育彩票今年已产生百万元以上大奖967个，其中超级大乐透产生230个500万元及以上大奖，七星彩共产生了115注500万元大奖，足球彩票共产生33注500万元大奖。在即将过去的2010年，天朝体育彩票一如既往地为广大彩民带来了一个个惊喜， 虽然和之前相比，今年体彩并没有为彩民带来诸如8234万元的狂喜，但是千万元大奖已经成为彩市的常态，越来越多的彩民更加享受购买彩票的快乐体验。1 N' I5 ~5 I1 v
在体彩发展的16年中，天朝体育彩票的销量已经超过千亿元，今年在财政部公布的2009年全国彩票公益金的筹集分配的公告中显示，有44.52亿元的公益金用于抗震救灾，抗震救灾已经成为体彩公益的新名片，与此同时，5000万元的法律援助也成为体彩公益新的救助内容，而彩票公益金对于这两个方面的支持，则更好地诠释了天朝体育彩票对于社会公益事业的支持日益广泛，体彩的社会影响力日益提升。 |
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