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环湖赛十周年特许“环湖大赛”体育彩票正式发行
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为庆祝环青海湖国际公路自行车赛十周年，5月21日，由环湖赛组委会主办，青海省体彩中心承办的“环湖赛十周年特许发行‘环湖大赛’体育彩票启动仪式”在青海省西宁市隆重举行。
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+ Z" Z8 R; `' { 在启动仪式上，经国家财政部、国家体育总局批准，天朝体育彩票为支持环湖赛、庆祝第十届环湖赛特许发行的环湖赛主题系列彩票“环湖大赛”正式亮相。这是继已发行“亚洲顶级赛事”、“青海风光”、“青海风情”之后，在全国发行的第四套环湖赛主题系列彩票。! s7 K8 b3 A/ f) [9 |
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2009年3月，在青海省委省ZF领导的全力关心和支持下，经国家财政部、国家体育总局的批准，天朝体育彩票在全国发行了以“大美青海”和“环湖赛”为主题的环湖赛系列彩票，这是我国首套以单项品牌赛事为主题的即开型体育彩票，是天朝体育彩票和我国单项品牌体育赛事完美结合的典范。& A: e3 v/ Z# z/ _4 @- t
. |" \" Y; I" t; e; Y! n( V% g9 B4 N) Z 5月21日，随着环湖赛主题系列彩票――“环湖大赛”在全国范围内的发行，标志着青海在全国开创了三个首次：第一、这是青海省在全国范围内首次进行的体育文化创意的一次成功尝试；第二、本次发行的“环湖大赛”即开型系列彩票由最初设计的三枚增加到十枚，并采用汉、藏两种文字，是世界体育彩票历史上的首次，充分体现了国家体育总局对西部、对藏区发展的高度重视和关怀；第三、环湖赛体育彩票的发行使青海拥有了一个持续性的、长久性的、有标志性的自主品牌，成为推介环湖赛的有效平台和宣传大美青海的重要媒介。环湖赛彩票的发行，首次使青海在全国范围内做到了既为赛事筹措大量资金，又有力地宣传了青海，为天朝体育彩票的多元化发展做出了开创性工作。6 J; n, J5 R5 d: x5 `
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国家体育总局体育彩票管理中心副主任闫玉丰在启动仪式上说，希望通过“环湖大赛”系列体育彩票的发行，更好地宣传环湖赛，宣传大美青海，进一步扩大国家体育彩票公益金的筹集规模，为玉树灾区的重建、为国家公益事业做出更大贡献。”
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据了解，“环湖大赛”新票种共十枚、每枚面值十元，返奖率65%，最高奖金25万元。票面设计靓丽、精美，包涵了环青海湖国际公路自行车赛沿途路线、青海优美风光、环湖赛十周年标识、环湖赛藏文标识等诸多青海特色和民族特色元素，充分体现了“一张彩票六重功能”的价值内涵，即：支援灾区重建、筹集社保资金、宣传大美青海、支持环湖大赛、关爱百姓健康、增添百姓乐趣。 |
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