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符合 Midcore Gamers 的 Web3 游戏更易成功（一）
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作者：MixMarvel 来源：星球日报 关键结论
- Midcore Gamers偏策略研究型，且愿意通过在游戏内付费的方式获得成就。这与Web3用户的行为特征高度重合。
- 具有游戏内付费行为的Midcore Gamers会成为Web3游戏中的付费用户基础。他们对于Web3资产、规则和理念的接受度更高。
- 3A游戏不适应当下Web3的市场环境。3A游戏的目标群体所追求的体验和Web3游戏有很大的差异；同时，3A游戏的成本高昂，取得成功的关键路径不清晰，不适应当下Web3的市场环境。
- 具有3A美术品质且面向Midcore Gamers的Web3游戏更容易获得成功。在当前的Web3市场环境下，简单的游戏机制+中低级别的美术品质+简陋的游戏体验，已经无法吸引更多的游戏用户。但具有3A美术品质、且符合Midcore Gamers体验的Web3游戏更容易获得成功。
- 面向Midcore Gamers的游戏内容在Web3世界获得成功有两条途径：一是开发区块链原生的Web3游戏；二是对已经被市场验证过的Web2游戏加入全新的Web3理念和经济激励。后者更容易获得成功。GameFi赛道大火的根本原因在于，它能够以Play-to-Earn的模式吸引大量玩家进入，且在一定程度上解决了NFT 的一些痛点，比如，没有完整的产品闭环、缺少清晰的价值评估模型。 然而像Axie Infinity 、StepN这样的“破圈”项目，目前也面临着用户增速放缓，玩家收益降低，甚至出现资产大幅缩水的情况。这也暴露了一些GameFi赛道的问题：产品同质化现象严重，大多数游戏玩法简单，经济模型以挖矿、产出和繁殖为主。这已经无法满足玩家对游戏的更高期待，也无法吸引更多Web2用户的进入。如果链游行业吸引不到新鲜的血液，不能持续提升内容品质和游戏建程，它将面临发展缓慢、停滞的危机。 随着大量资本进入区块链行业及Web3游戏赛道，一些已经取得过成功的Web2游戏发行商或游戏工作室也对Web3游戏跃跃欲试。他们希望通过利用自身丰富的游戏设计经验和对游戏品质的把控水准，并尝试加入Web3经济激励模式来快速进入Web3游戏赛道。由韩国知名游戏发行商Wemix发行的《MIR4》已经在Web3领域中取得了阶段性成果。 基于MixMarvel 多年深耕游戏行业的经验和对Web3的深度认知，MixMarvel DAO |
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