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上海推动元宇宙抢抓万亿级新赛道,HOTDOG以虚促实赋能新消费场景
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7月8日,《上海市培育“元宇宙”新赛道行动方案(2022-2025年)》发布,成为截至目前由地方政府发布的最完整的“元宇宙”行动方案。《方案》制定了上海市元宇宙产业的发展目标,到2025年,“元宇宙”相关产业规模达到3500亿元。
实际上,此前上海已多次释放发展培育元宇宙新赛道的积极信号,奋力推动元宇宙更好赋能经济、生活、治理数字化转型。据《方案》介绍,上海将培育10家以上具有国际竞争力的创新型头部企业和“链主企业”,打造100家以上掌握核心技术、高能级高成长的“专精特新”企业。同时围绕城市数字化转型,打造50个以上垂直场景融合赋能的创新示范应用,推出100个以上引领行业前沿的标杆性产品和服务,鼓励加快“元宇宙”产业人才育引。
不久前,立足上海本地的全球领先数字藏品平台HOTDOG与新零售业巨头上市公司百联股份宣布合作,共同投身于中国元宇宙的新消费领域建设。双方联名打造全新的3D元宇宙数字藏品盲盒,让百联股份“美好生活体验官”GINA向会员展示更丰富的生活态度。未来,HOTDOG还将作为主办方参与百联集团55购物节。
复旦大学大数据研究院教授、复旦大学国家智能评价与治理实验基地副主任赵星认为,上海拥有元宇宙生存和发展的肥沃土壤。 他认为,“以虚促实”和“以虚强实”的虚实交互发展路径,是我国部分地区元宇宙发展的模式创新,这一指导性模式,不仅为目前部分元宇宙构想无法落地的问题提供了解决方向,更指出了一条不同于西方部分游戏与互联网公司的元宇宙发展道路。
HOTDOG由上海瓣鼎网络科技有限公司打造,通过与品牌方深度结合,打通品牌与艺术家联名合作,为品牌方提供元宇宙技术支持及供应链产品生产,已与线下200多家实体店合作,拥有国内头部潮流品牌入驻,如滔博体育旗下全线产品,及日本Be@rbrick、阿童木、比卡丘等IP,意大利Replay、美国潮牌BlackScale等百余家海内外品牌入驻。HOTDOG提供各类球鞋、潮玩、艺术、周边等服务,通过线上平台扩散,让品牌能落地,拉近消费者距离。
目前,HOTDOG已获得包括《艺术品经营机构备案证明》、《增值电信业务经营许可证》及ICP备案等多项现有政策下的合规经营资质,并已取得区块链信息服务备案(沪网信备31011222333571300014号),与具有国资背景的上海紫竹创业投资公司签署投资协议,在紫竹高新区的牵头下对接了上海公证处的司法链,打通了上海高院数据。
据上海瓣鼎网络科技有限公司董事长、元宇宙产业委常务委员、中国通信工业协会信息化工业创新专业委员会副会长、HOTDOG 创始人兼CEO史明,在由中国移联元宇宙产业委举办的2022“探索与实验”元宇宙共识大会上介绍,HOTDOG着眼于区块链技术在知识产权领域的应用,立足于数字艺术产业的蓬勃发展,针对未来的战略布局加强关键核心技术研究,拓展元宇宙赋能场景,不断致力于传播中华民族文化。
公司的主打产品HOTDOG旨在成为web 3.0时代下品牌与消费者之间的链接纽带。该产品大力支持艺术家生态,并用多元的科技手段增强用户交互,打造沉浸式体验,是Z世代首选的社交、娱乐、消费社群。HOTDOG将实体经济和精神消费相结合,为品牌提供线上运营、线下活动、产品供应链等支持。
来源:金色财经 |
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