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这家十年内容产业基建公司 竟是隐形的Web3先行者
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更多优质内容请点击「Odaily星球日报」官网进行阅读:https://www.odaily.news/
过去一年,随着 Web3 概念的大爆发,一场围绕着“传统互联网”的商业范式升级也已悄然展开。
诸多赛道之中,内容产业凭借着线下依赖度较低、双边市场较大、权益再分配的需求较为迫切等特性,成为了本轮大升级的先驱赛道。从主打文字内容主权的 Mirror,到聚焦艺术品领域的 Superare,再到希望重塑流媒体服务格局的 Livepeer,甚至是再泛一些的去中心化域名 ENS,诸多原生于 Web3 时代的内容产业项目在过去一年内已实现了长足的发展。
除了这些 Web3 时代原生的内容产业项目之外,Meta、环球音乐、Netflix、佳士得、Line、视觉中国等一大批 Web2 “传统大厂”也已纷纷下场布局,探索能否在新的互联网叙事之下找到新的商业爆发契机。
环顾这些将 Web3 视作开启下一个时代的钥匙的项目或公司,虽然各家在出发点、业务模式、内容类别、目标群体等方面各有不同,但在叙事却都共同描述着同一个愿景——以公平、公开的方式打通从创作到消费的价值流转闭环,搭建一个开放、共生、可持续的内容产业生态。
公平、开放、共生……这些关键词与内容产业的绑定,我们并不是第一次看到。
此前在跟踪报道各领域互联网产业的潜力公司时,我们接触到了一家叫作“看见音乐”的内容产业基建公司,该公司所主打正是“开放、平权、共生”的概念,希望将自身作为底层基础(非链上结算),为整条音乐产业链上的创作者与机构、开发者、内容需求方等不同角色搭建一个互惠互利的价值流转体系。
布局已十年?看见音乐眼中的Web3
恰逢看见音乐成立十周年之际,借着 Web3 概念的大火,近期 Odaily 星球日报再次联系到了看见音乐,在听到我们说出 Web3 这个词时,看见音乐方面向我们表示:“十年前我们因此而创立,只不过现在有了新的名词表述,未来也会有其他叫法,但互联网的进化一定会从追求效率到追求公平,开启生产关系的革新换代是必然的。”
作为当前在国内稳居头部、音乐资产规模亚洲第一的音乐产业基建公司,看见音乐现已实现了创作、保护、分销、管理、商业化运用的全链路数字化能力,承载了逾 |
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