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7月13日，上海发布了《上海市数字经济发展「十四五」规划》，其中提及「支持龙头企业探索NFT（非同质化代币）交易平台建设，研究推动NFT等资产数字化、数字IP全球化流通、数字确权保护等相关业态在上海先行先试。」笔者注意到，这是地方政府首次官宣支持NFT交易平台建设，此举具有标志性意义。
在中国内地，NFT交易平台也称为「数字艺术品交易平台」，通俗来说类似于传统电商行业的淘宝。内地NFT交易平台一般通过PGC（Professionally Generated Content）方式铸造并发行NFT，即由交易平台与专业人士合作，联名发行实物／数字艺术品的非标数字所有权证书NFT。
这种做法与内地的市场环境有关。年轻艺术家大部分并不具有商务拓展能力，即使有NFT作为工具，仍需要画廊、经纪公司、MCN（网红孵化公司）等机构将其作品包装后进营销售。由于内地监管部门强调NFT艺术品的收藏属性，打击行业投机炒作行为，因此NFT的二级市场流通性受到限制。2022年4月，互联网金融协会等三个行业自律组织发布了《防范NFT风险倡议》，将原有法律体系下对「文化艺术品权益」交易的监管延伸至NFT领域，强调不得为NFT提供集中交易、持续挂牌交易等服务，不得变相违规设立交易场所。这也侧面反映出，目前监管对NFT二级市场交易很可能持负面态度。
须注意的是，不少藏家是为了NFT的「赚钱效应」而参与交易的。一些平台通过5至180天不等的「冷却期」延迟寄售、转赠NFT，藉此规避二级市场交易，却换来市场的差评。目前对于用户转赠NFT的行为是否属于二级市场交易，业内仍存争议，需要结合用户转赠的时间和条款限制进行具体的甄别。
笔者认为，以卖图片、卖编码为主要手段的第一代NFT路径现在已经过时了，传统互联网机构的NFT平台式微就是明证，而与实体经济结合的权利价值映射NFT的前景则更加光明。若NFT本身有艺术价值，同时作为门票核销、会员卡体系、积分体系，甚至盲盒带货工具都可成为便利的落地场景。
譬如用户可以用加密艺术家创作的NFT作为会员身份的象征，属于每个用户独一无二、不可篡改、可链上追溯的会员身份象征，并可享受打折、抽奖、创作属于自己的艺术品、参与投资分享会等多项体验赋能，逐渐将Web3与现实「虚实相生」，营造元宇宙和Web3空间。
来源：金色财经 |
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