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数字艺术泳池下,像可爱猫这样的CC0项目如何从底层突围而出？
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数字艺术是一个大泳池，各行各业都在里面游着，就看谁游的更远。相信大家都了解过，NFT的类型，在属性方面分为PFP、土地、Game、音乐等，而在版权方面则分为CC0、CCBY等类别。对于不同类型的数字艺术，它可以有不同的发展方向。
对于BAYC来说，品牌的传播是依靠官方（即中心方）带领持有NFT的用户一同制作和扩散的。由于在视觉上本身不具备强meme属性，它们在核心利益社区（即项目方和持有NFT的用户）之外难以获得天然的传播度，所以它们的发展是基于持有者的品牌输出。
对于Meme类项目来说，它们从塑造出来开始就适合广泛传播，其传播成本极低，作者要求商用权只会阻碍这种传播。Meme类的NFT比艺术类、品牌类的NFT更倾向于使用CC0，因为Meme类NFT的火爆，非常依赖加密市场的FOMO情绪与社区的活跃。Meme与CC0成功地释放了社区的创造力：Meme文化具有强烈的社交属性，Meme文化社的重要方向是带来这种“社区影响力”的金融化。通过NFT，持有者、发行人可以更直接地从“影响”中获益。
Cute cat meowing则是这样的一个NFT 社区自治 CC0 项目，采用CC0方式降低使用摩擦，让用户更多使用增加意识 。通过用户使用Cute cat meowing进行二次创作，增加需求，更多需求将促进Cute cat meowing的价值上涨。它具有非常独特的艺术风格，通过声音+meme图片的方式发行，最初是发行者在熊市中无聊发行的。之后，社区人员联系发行者并组成社区项目。社区人员为使项目保持简单。该项目前期没有路线图或实用程序，只有在 CC0 许可下可供公众使用的 NFT 艺术，后期将根据社区投票进行实用程序的开发和路线图的制定。
它通过音频和图像搭配，更好的展示出了猫咪可爱的一面。猫咪几乎集齐了所有萌物的优点，让人爱不释手。比起应对复杂的人际关系，猫咪不仅需要付出的时间和精力较少，还能获得稳定的陪伴和抚慰，起到了“治愈“的心理功效，满足了吸猫群众的情感需求。
猫次元文化在近年来的迅速发展，乃是根源于社会心理的变化，我们称之为“猫型社会”。猫型社会的背后是“一人经济”的崛起。内容产业已经开始注意到吸猫人群，猫咪变成新兴IP的热点。基于猫咪的创业正在萌芽，资本正在努力开发其中的市场潜力。Cute cat meowing更容易构建拟人化、艺人化形象，便于在故事化情境中塑造形象，传达价值，从而引起消费者的共鸣，更持久地维持对猫咪形象的喜爱。
来源：金色财经 |
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